Vähemmän is an American sustainable luxury brand for men and women. Founded by Emily MacKenzie, a fashion industry veteran with decades of experience, Vähemmän is an antidote to wasteful over-design and mediocre construction. Meticulous attention is paid to fit and construction details, in the tradition of European luxury and vintage American couture.
Vähemmän is the Finnish word for "less". There is already too much clothing in world. We have a deep conviction to create only timeless styles made to last.
We believe clothing should be designed with the purposeful intention to cause as little harm to the environment as possible and true sustainability starts with mindful material selection. We source fine natural fiber fabrics from US mills wherever possible to reduce our carbon footprint as well as support an industry that has been reduced to only a few mills and spinners.
All of our timeless pieces are produced in limited editions by skilled workers on the East Coast. Our prices represent the cost of fair labor, small production runs and fully supporting the domestic supply chain. Vähemmän was founded on the belief the story of how clothing is made is just as important as the design.
The story matters.